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Paper-based packaging material such as moulded fibre has numerous ecological advantages compared to packaging material made of oil-based plastic. Moulded fibre consists of renewable and CO-2 neutral raw material, is biodegradable and can be recycled. 

Consumers clearly prefer packaging solutions that are practical, stylish, safe and environmentally responsible. Moulded fibre convinces consumers with its qualities: eco-friendly and attractive, biodegradable and protective, recyclable and aesthetically pleasing. They consider moulded fibre as the most suitable packaging material for the future.

Using a market research study, European Moulded Fibre Association wants to learn how consumers describe the advantages and disadvantages of various packaging materials. Therefore a representative range of moulded fibre and plastic packaging material is tested: e.g. egg cartons, berry cartons and bottle trays.

EMFA has assigned Pöyry to conduct an externally reviewed LCA on European moulded fibre in accordance with ISO standards. Pöyry and the reviewer, KCL, are recognised and respected expert organisations with extenisve experience in the paper industry’s processes and in environmental analysis.

Paper-based packaging material such as moulded fibre has numerous ecological advantages compared to packaging material made of oil-based plastic.